Challenge
Nothing less than to launch America’s first iconic pipe brand.


Strategy
Capitalize on the maker explosion in America and tap into the passionate, literary original story of the founder to wrest back American pipe culture from the aging geek-snob crowd and deliver it to young thinkers and doers. To do that, we evoked an accessible lifestyle punctuated with the periods of mindfulness, creativity and adventure that the pipe smoking ritual represents.


Execution
We developed a striking, memorable identity built on three touchpoints of Brooklyn—craft, simplicity and the vintage Dodgers. From this baseline, we told our story through a combination of literary ideas and natural imagery alongside craft, creativity and camaraderie.


Role: Creative Direction, Brand Strategy, Design

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