Challenge
Rethink the Manhattan parking experience to increase lot occupancy and drive brand loyalty among NYC drivers.


Strategy
Tailor the app functionality to turn parkers’ usual pain points into a seamless experience from home to destination and back again.


Execution
We leveraged dynamic inventory information to direct drivers directly to the open spaces near their preferred destination. Car summoning features allow drivers to avoid waits on exit and frictionless loyalty credits provide a compelling reason for repeat use.


Role: Strategy, UX, Interaction Design