Bring together the NBA’s International apps and sites with a unified design system and drive premium NBA League Pass subscriptions.

Focus on the game experience and introduction of powerful new personalization features, putting fans closer to the game while surfacing great finishes, top plays and other compelling streaming opportunities in a timely, meaningful way.

We brought the iOS, Android and web platforms together with a platform-agnostic visual language that highlighted the league’s dynamic superstars and on-floor action. A restructure of the purchase funnel allowed for one-touch watch of streaming games from anywhere across the experiences and supported the business with options for new a la carte purchasing possibilities.

Role: Strategy, Creative Direction, Interaction Design

Now live outside the U.S. and Canada.