Challenge
Bring together the NBA’s International apps and sites and drive premium NBA League Pass subscriptions.


Strategy
Focus on the game experience and introduction of powerful new personalization features, putting fans closer to the game while surfacing streaming upset opportunities in a timely, meaningful way.


Execution
We brought the iOS, Android and web platforms together with a platform-agnostic visual language that highlighted the league’s dynamic superstars and on-floor action. A restructure of the purchase funnel allowed for one-touch watch of streaming games from anywhere across the app and web experiences.


Role: Strategy, Creative Direction, Interaction Design