Deliver the story within the stats to international basketball via a system of responsive web pages. These pages would be populate all of the official NBA licensed sites around the world—in 19 languages and over 60 countries.

Elevate the visuals around players and teams within a modular system, stressing interconnectedness of content and simple, visual head-to-head comparisons from anywhere on the site.

Clean, simple and systematic, we built a UI Kit from which to assemble all current pages and support future expansion. Universal iconography and color systems simplified filtering and comparison, and layouts accommodated responsiveness as well as translation challenges.  We executed and shipped the entire system in 14 weeks and without a single comp.

Role: Strategy, Creative Direction, Design

See the Stats-in-a-Box system live here.

See the extended  design system at