Challenge
Elevate the company’s online presence to be on par with industry leading competitors like Coty and Esteé Lauder while demonstrating its unique end-to-end capabilities.


Strategy
Show off the company's wealth of beautiful assets and impressive partnerships with a simplified IA that ties together its licensing, distribution and retail offerings.
 

Execution
We created a system of beautiful, responsive templates driven by a flexible CMS, creating an impressive, extensible platform. Seamlessly integrated videos highlighted the company’s licensing and retail capabilities alongside glossy videos from Jay-Z, Vince Camuto, Kenneth Cole and more.
 

Role: Site Strategy, Interaction Design, Creative Direction, Video Direction