Challenge
Jump on 2014's stacking trend with an app experience to increase jewelry purchases in-store and online.

Strategy
Focus on the tablet form-factor, creating a simple experience that could be used by employees in MK stores as well as shoppers at home.

Execution
Simple and touchable with elegant flourishes, the app encouraged exploration of different jewelry categories through effortless combination play and a minimal interface.

Role: UX, Interaction Design