Challenge
Create an attractive, multi-cultural information hub for Univision’s high-profile 2016 election campaign.


Strategy
Expanding on what was already a high-profile effort, we encouraged Univision to partner with sister brands Fusion and The Root to expand the cultural reach and  impact of the campaign. Backed by this expanded coalition, we delivered a millennial-and-first-time-voter-focused site to serve as the essential guide for election information this cycle.


Execution
With a look-and-feel distinct from any one partner but complementary to Univision, we started small with essential registration, education and voting rights info. Built modularly, the site will expand to include candidate and issue information in the summer months, and tactical get-out-the-vote details in the lead-up to Election Day.


Role: Creative Direction